Y2Kei!- Girls you meet on Takeshita Street!

A gashapon capsule toy phone charm set, featuring four J-fashion enthusiasts from the early 2000s. The name is a play on the year 2000, and the japanese word for style, kei(系). Each girl specializes in a specific subculture of Japanese fashion, which were designed from heavily studying magazines like “FRUiTS”, “Pop Teen”, and internet blogs from the time period.

Exhibition

Process