Y2Kei!- Girls you meet on Takeshita Street!
A gashapon capsule toy phone charm set, featuring four J-fashion enthusiasts from the early 2000s. The name is a play on the year 2000, and the japanese word for style, kei(系). Each girl specializes in a specific subculture of Japanese fashion, which were designed from heavily studying magazines like “FRUiTS”, “Pop Teen”, and internet blogs from the time period.
Exhibition
Process
moodboard
character concept sketches
refined character sketches
stylization A sketches
stylization B sketches
color explorations
paint test
lolita final figure